The one shot webinar
The « one shot » webinar is particularly suitable for enterprises that want to launch or test the impact of a product in the public. The advantage of using this webinar marketing for communication is rapid and effective generation of first prospects. In fact, at the end of the webinar, the speaker’ enterprise will acquire contacts of all people who show interest in the presented product. The « one shot » webinar really brings the product to public criticism, while the participants, via chat, are able to express their opinions. In the light of this information, the company can evaluate its offer and adapt or improve the product as needed.
The « one shot » webinar can also be very effective for press conferences. It allows to announce hot news to invited audience (journalists, bloggers, influencers). In addition to sharing information, this format encourages the dissemination of the news on different communication channels. These participants interested in the news will be able to support by sharing. On the other hand, the highly interactive nature of the webinar marketing allows discussion about the news.
The « on / off » webinar
The « on / off » webinar allows to broadcast a physcial event on the internet. Broadcasting in real time in a virtual room, the « on / off » webinar removes the constraints of physical events. In fact, participants can access the event from anywhere.
This type of webinar, hence, can reach national audience by filling the room up to 1000 participants. The other advantage of broadcasting a physical conference in real time on the internet is the intervention of the webinar participants which will undeniably stimulates the physical event.
The repeated webinars
The repetition of webinars is the easiest way to make a conference plan. This method is relatively simple to implement and save considerable time. Just plan a series of days to make webinars.
The repetition will help you acquire a great number of prospects and increase the legitimacy of your brand. Although the subjects remain basically the same, it is highly advisable to make some variations to avoid losing your prospects.
The diversified webinars
The diversification of webinars proves your expertise. The broadcast of various subjects demonstrates not only the width of knowledge and comprehensive solutions that your company offers and but also shows your versatility and professionalism. Though, it is advisable to repeat a part of each webinar’s content to promote the target and thematic subjects. Such practices help you to approach different targets, prospects at different levels of maturity, and thus generate more prospects.
The diversification of webinars is the tactic for lead nurturing. Indeed, re-inviting your prospects to each webinar helps build loyalty of your potential customers. Furthermore, sharing your expertise through various qualified topics improves the credibility of your brand.
The story telling webinar
The story telling webinar involves 3 different webinars on 3 days of the same topic. The format can be either 1 webinar per day for 3 days to 1 webinar per month for 3 months. This tactic helps the speaker have more power. In fact, the division of a subject into 3 chapters makes the event more attractive and creates a buzz in the Internet. The participants of the first webinar of the series are more inclined to attend 2 others chapters and share the event on social network. Moreover; re-inviting prospects from webinar to webinar ensure the presence of target audience in the room.