#1 Forget your target participants when choosing the topics
In order to attain desired results, generate quality leads, you must adapt your subject to the audience you want to meet. Missing this step will make your event irrelevant to audience; hence, generate little value to your business. Likewise, it is not advisable to present the entire webinar as a commercial offer; instead, a topic that arouses curiosity of the participants, for example, a market problem.
On the other hand, you must propose a topic that you know, or else you will be at the risk of being trapped in the questions of the participants and losing your legitimacy.
#2 Neglect the importance of the title
The title, the facade of the webinar, will be displayed in different communication channels and on Webikeo website. It is the first contact between net surfers and your event. The more vague the tittle, the less eye-catching it is.
#3 Forget the communication plan
The absence of webinar visibility will adversely affect the number of registrants and attendees in your event. Do not leave it until the last minute, your communication plan should start as soon as your webinar is created.
#4 Uncareful preparation of webinar
Lack of coherence and logic in your argument can distract the attention of participants. Therefore, try to organize your web conference to make it as interesting as possible. At the same time, the lack of dynamism and flexibility in presentation will make your webinar difficult to follow. Try alternative visual aids (slides, screen sharing….) to have smooth flow.
#5 Unfamiliar with the platform
Do not take time to get used to the web conference platform on Day-D because you may get some technical difficulties and consequently lose your participants. Also, missing the equipment test with our technical assistant before your webinar is strongly discouraged.
#6 Do not respect time
If your presentation is too long, you will not have much time to answer the question of participants. Moreover, instant interaction is strong point of webinars. It is through interaction that you can build relationship with your potential customers, do not miss it !
#7 Make a monotone presentation
The lack of visual aid in your oral presentation will make your webinar less attractive. The churn rate of your event will therefore be high despite the quality of your content. The dynamism of your webinar is also generated by the level of interaction, or else the participants will quickly feel neglected.
#8 Underestimate the importance of collected information
The webinar has the advantage of bringing you a lot of useful information. Do not overlook the importance and scope of interactions you have had with your participants, many of which have enabled you to qualify their needs, know their fears and explore their satisfactions. Also, do not forget to take a look at the analysis of key indicators offered by Webikeo at the end of web conference.