Identify target audience
The goal of the webinar is to provide the speakers with qualified contact. It is also necessary that they enroll or participate in the organized webinar!
If you do not take time to identify the audience you want to target, you may get the risk of not adapting your topic and filling your room with irrelevant audience who share no commercial interest with you.
Therefore, it is essential that you identify your target audience at the beginning.
If you want to generate qualified leads in digital marketing, you can consider the topic such as ‘Know everything about programmatic marketing?’
Choose the theme that arouses the interest of audience
Once you have defined who your webinar targets, you must adapt your speech. Relevant topics are those that bring your audience information or explanations on a subject that arouses their interest. Thus, acknowledge a market problem, an innovation or a change that your industry is facing surely arouses the curiosity of professionals in the sector.
Emailing is a key theme of the marketing sector. So if you want to attract marketing professionals, a topic such as « emailing design and impacts – the best practices » is very attractive and allows you, for sure, to win a maximum number of participants.
Share your expertise
In order to increase the legitimacy and reputation of your brand, you should talk about you; however, it is necessary that your audience have interest in following your expertise for 45 minutes. The best way to talk about you, while keeping the attention of your audience, is to tell them how you and your company are able to meet the market challenge.
“How manager in 2015 can raise spririt and commitment? ». The term « how » imply that you will propose ways and tips for managers to raise spirit and commitment. At the same time, you offer them the keys to success.