As a means of innovative communication, a webinar needs being defined in detail to understand well what this solution is and what it offers.
Before giving a definition of the word webinar, it is interesting to know its origin. The webinar is the contraction of two English words « web » and « seminar ». So this is a conference that takes place directly on the internet. A free web conference solution allows specialists and speakers to present their expertise orally and visually. Available anywhere, participants who attend the webinar have the opportunity to ask questions directly to the speakers. The webinar is, therefore, truthly interactive because speakers and participants make a real dialogue via chat.
In order to give a complete definition, another aspect of the webinar should be pointed out. The webinar is a strong BtoB marketing tool. Indeed, it can be used both to broadcast your products, your expertise, and to raise or explain client’s problems. The online subscription as well as effective webinar participation allow the enterprise speakers to identify and qualify business contacts.
By this definition, we understand that the webinar is a means of BtoB communication; however, like any other presentation, webinar requires certain upstream preparation and downstream analysis. This guide to webinar will clarify steps by steps and gives you good practices of webinar marketing.