Event webinars in Webikeo
This type of webinar is a part of promotional strategy. Different methods can be used to promote the brand and each corresponds to a category of event webinar.
The « discovery » webinar: to create brand awareness
Your company is relatively young and you want to present your solution to a target audience. The webinar is an excellent tool to create credibility and visibility. In 45 minutes, you have the opportunity to spread your expertise and answer any questions from your audience. This exchange which is very important allows you to gather valuable information on how your solution is received by the public, its strengths and weaknesses. All these points help you improve and tailor your speech.
The « pure promotion » webinar: to raise reputation of your company
You want to present a new product, a new solution or just promote your business: The webinar offers you the opportunity to talk in front of relevant audience. Share your expertise; encourage interactions and answer questions. You will not be disappointed at the result. In just 45 minutes of speech, you can generate quality leads who may ask to contact later.
The « information dissemination » webinar: to establish legitimacy
The ‘information dissemination’ webinar is the most common format. Your business comes as an expert and provide information of market problems. This communication strategy means that you raise your voice while participants themselves gain valuable advice and explanations from you. However, you can present your solution briefly in the last part of your webinar to show how you and your company can provide effective solution to this problem.
Enterprise webinars in Webikeo
This type of webinar brings together prospects, customers or partners to provide them with new information. It has both advantage of promotion and customer loyalty.
The « interaction » webinar: revive the discussion
Do you have any prospects that you want to set partnership? Invite them to a private webinar and offer them the opportunity to ask any questions they wish. They will appreciate that initiative and may become new customers. The advantage is that you can adapt your speech and you do not have to face with untargeted customers but potential ones. You know their fears, their expectations and you reassure them about those things !
The « customer loyaty » webinar: interact and gain customer loyalty
Invite your customers to a presentation of a product or service. This approach will show your customers that you care about them; their satisfaction, expectations and opinions. So this is a loyalty program which will undoubtedly be appreciated by your customers. They will be able to tell you their satisfaction or conversely their dissatisfaction when you adapt your speech and reassure them about those things!
The « training » webinar: train internally
You can use this webinar to manage your geographically dispersed teams. You launch a new product, a new service and you need to share tasks, organize your work within your business; hence, a webinar which is accessible from anywhere, 24h/24h is the tool you need !
The « round table » webinar: gather partners
The webinars can provide a platform to bring together partners and discuss some strategies for an event, a product or service.