An interesting and profitable subject
The choice of subject should not be underestimated ! In fact, the subject has a considerable impact on the number of registrants and thus must be considered carefully to attract maximum number of people. Nevertheless, only the subject is not enough for people to register for your webinar. Herein lies a paradox. A subject with a catchy title but poor content may get greater success than great subject but apathetic title. Therefore, it requires both a quality informative subject and an attractive title.
To define your subject, you must first know to whom you are going to talk. Knowing your target audience will help you adjust your subject and avoid off-topic. For example, proposing to explain a market problem or an innovation in the concerned business sector certainly interests your target. Regarding the title, it should be short and summarize your subject in an attractive way. Titles like ‘10 good practices of …’, ‘How to increase / decrease …’ are catchy and retain the attention of Internet users.
A customized communication plan
Like any other event, the webinar requires appropriate communication plan. All means of communication are good to promote your event. It can be on your website, via social networks or by emails or any suitable activities to raise visibility of your webinar.
The communication plan should be organized. Once your web conference is created, it’s time to announce subject, date, venue and the speaker on your website. To do this, you can publish a blog post dedicated to your event, including a banner in the homepage of your site or a registration form. This step allows you to communicate your webinar to those who know you and follow you regularly. To publicize your event to the greatest number, it is important to combine with promotion on social networks. Posting on Facebook, Twitter, Linkedin, etc. 5 weeks before your webinar, and more intensively within 7 days prior to the event. Regarding your clients, you can invite them via emails 4 weeks before your webinar and resend 7 days before.
Invite a list of prospects
Work to gain contacts
The webinar is a great lead generation tool. In fact, at the end of your webinar, Webikeo will send you contact files of participants and those who have downloaded the documents, exchanged their cards or marked your webinar. These files contain the name, surname, position, company, phone number and emails of these people. Much information that will allow you to re-contact and acquire new customers! Firstly, keep in mind that the people who you are going to contact already know you, they are interested in your business and solution. A webinar should be considered as an appointment, committed people are ready to be contacted. When you contact, they‘ll be convinced !