Announce the webinar on your website
(When ?) After your webinar is created, you can start promoting on your website.
(How ?) Many ways of communication depending on your choice and your decision of which you want to use.
Publishing a blog post dedicated to your webinar, including subject, title, description and speaker of your webinar is a good way to announce your web conference. Similarly, the display of a banner on your website or in your email signature helps ensure the visibility of your event. You can also use your newsletter. Remember to include a link of the registration form to your webinar.
Ensure to promote on social networks
(When ?) The promotion of your webinar on different social network can start 5 weeks before your event and do intensively in the last 7 days.
(How ?) The social networks can generate up to 10% of subscriptions. You can choose to use Facebook, Twitter, Linkedin, Google +…
Many other activities are possible. You can create an event dedicated to your webinar, make interesting posts or transmit catchy information on target group. It is preferable to use short messages that attract attention: date, title, speaker, platform (#Webikeo) and a brief of the subject. The promotion on social network must be done frequently.
Invite your prospects and clients
(When ?) 1 month before your webinar, you can start invite your prospects and clients.
(How ?) Send a simple invitation email, ex : «We are pleased to invite you to our webinar « title » « date », to attend register here … » You can ask your partners to share the information. Resend emails to those who haven’t registered 7 days before your webinar.