Understand well your subject
The subject plays an important role in the success of your webinar. In order to gain maximum number of subscribers, you have to ask right questions.
First, you have to ask to whom your web conference addresses. Identifying your target audience will allow you to tailor your subject and avoid irrelevant one. Your subject should be attractive. To do this, ask yourself what market issues your target audience are facing and propose acknowledgement. The objective here is to talk about you while providing your audience specific expertise on a subject close to his heart.
The last question you should ask yourself is whether you have mastered the subject enough in order not to be confused by the questions of the participants. In fact, to ensure your legitimacy, it is essential that you know perfectly the subject you intend to present.
Organise your speech
When your subject is defined, you can start preparing your presentation. Focus on the content, the participants are not the students who search for education, they are decision makers who want to find solution! Also, try to avoid advertising.
When you present your webinar, you should follow a certain theme; on the one hand, do not get lost in your explanation and on the other hand, keep your participants enthralled by your speech. However, you are speaking instead of learning something by heart. For example, you can start introducing the main difficulties that your target audience are facing then show them how you are able to provide solution to these problems and finally present your solution.
Remember to manage your time. In a webinar, there are usually 30 minutes for presentation and 15 minutes for questions. Do not present too long or else you do not have time to respond to questions.
Develop your visual presentation
Visual aid which summarizes the key points of your arguments should be utilised to support the oral presentation. Preparing 20 to 30 slides for a 45-minute webinar (30 minutes of presentation). Be concise and clear or else you are at the risk of losing the attention of your participants. If everything is included in the slides, they do not bother to listen to you, do not seek to interact and do not download your attached documents at the end of the webinar. To keep the attention of your participants, it is advisable to try alternative visual aids during your presentation. You can start by putting your arguments on the slides, then try screen sharing to present your solution and finally utilise the webcam to deepen the subject. This is only an example, you can organize as you want and use suitable formats (jpeg, pdf, doc …) The ultimate objective is your webinar is smooth and dynamic.
Feel comfortable with the platform
During your presentation, you should know perfectly the platform. This will allow you to host a stress-free and efficient webinar. To do this, seven days before your web conference, a technical assistant in Webikeo will explain various functions of web conference software. Ask all the questions you want; the aim is to run as real on day-D. For example, test the transition between slides or whether your micro and webcame function properly.