3 ways to liven up your oral presentation of webinar
- The usage of good pronouns: arouse the curiosity of participants
When you present your expertise you need to follow a line of argument; on the one hand, it should be smooth and rhythmic, on the other hand it should attract participants to attend until the end of your webinar. Your webinar must be stimulated. A good way to achieve this challenge is to build a hierarchy in the usage of pronouns.
Start by using the pronoun « you » to shows your audience that the expertise being presented is relevant to them; your solution will satisfy their needs.
Continue the presentation by the pronoun « we », it will allow you to introduce yourself and your company and your solution.
When talking about your own experience, using of the pronoun « I » which brings you closer to your audience and make your expertise practical. In fact, the pronoun « I » tells about you and the situation happening to you and help you explain how you did react in that context.
Finish with the pronoun « you » to show your audience how your experience is similar to their own situation and how they can get benefits from your solution.
- The usage of a dynamic tone: stimulate the interest of particpants
Presenting in a webinar does not mean that you present and explain slides by slides mechanically. It needs flexibility and dynamism as well as visual aids in the manner of expression.
Avoid learning by heart your presentation, you are an expert in your field; you know what you’re talking! When you talk about a market issue or present your solution, please give examples to support your argument. If you realize that the number of participants decreases sharply for a short period of time, it means that you are in the wrong direction; return to your original presentation.
- The usage of webinar software functions: stimulate a dynamic exchange
The overwhelming advantage of web conference is its highly interactive nature: exploit that to stimulate your webinar !
At the beginning of your webinar, encouraging participants to share with you, asking questions such as: « Do you hear me well?« , « Have you ever attended a webinar? »,etc. This immediate contact results in creating a dialogue between you and your audience which will last throughout your webinar. When the participants have some questions, they will be more inclined to share.
It is advisable to answer questions in real time in order not to forget the question on the way; however, you can response to questions irrelevant to the subject at the end of your webinar.
Stimulate the visual presentation of your webinar
Before offering some tips to stimulate your webinar and make a dynamic visual presentation, here are some interesting facts:
The presentation document:
- PowerPoint or pdf
- 90% for content, 10% for self-promotion
The participants prefer:
- Case studies, examples and illustrations
- The slides are used to illustrate a webinar. They are supposed to summarize the key points of your argument in the form of pictures or short paragraphs. They have to « speak » enough for participants not to lose the line of your argument, but not too much at once to make your oral presentation become useless. It needs to find a balance to keep participants enthralled. In order for your webinar to be dynamic and smooth, you can switch among slides, screen sharing and video by a webcam. All these make your presentation become interesting, stimulate your webinar and keep your participants captivated.