The success of a webinar starts from building subject and title
The subject should attract special attention. It should allow you to show your expertise on that subject and arouse the interest of your audience.
It is more important that before defining your subject, you know who you are talking to. You can just adapt your speech to meet the target. Once your target is detected, you can believe in your subject. Propose an explanation, inform or give an advice on a market problem, an innovation or a change that your industry is facing, undoubtedly piques the curiosity of the professionals in this sector. Be careful, though, you must master your subject to avoid finding yourself trapped in the participants’ questions. Once your particular subject is determined, you must choose a ttile.
The title has special importance in the success of your online conference. The title, the « billboard » of your webinar, will be broadcast on our Webikeo website and on various communication channels. It would be the first contact of your web conference on the Internet. If your title is not attractive enough, Internet users do not pay attention to your topic; therefore, the choice of title is worth thinking about. Like the subject, not only must it be adapted to target customers but it is also practical and catchy to arouse the interest.
Regarding the choice of the date of your web conference, there are no real rules; however, it is best to choose a weekday and within official working hours.
The success of a webinar also depends on echoes it creates
Make a ‘signal’ on your social network
After your web conference is created, it needs being promoted. Post your webinar on Linkedin, create and share events on Facebook, tweet on Twitter, in short, use social media to raise the visibility of your web conference. In order to attract as many people as possible, it makes sense to promote your webinar in two stages: first, approximately two to three weeks before your webinar to raise awareness, then one day before or the day-D to avoid oversights. At the same time, a community manager of Webikeo will diffuse your event on our social networks.
Prepare a landing page
The existence of a landing page that links directly to your web conference and registration form can significantly increase the registration rate of your event. You can include the link of the landing page in your emails or directly on your website. This method is sometimes underestimated, yet, favorable to the success of your web conference.
Send invitation and reminder emails
Promoting your webinar via invitation emails is a critical phase of your communication plan. Being more formal than spreading on social networks, emails are personally addressed to the recipients. It is advisable to spread out emails in three phases: firstly, two weeks before your web conference to inform about the event; secondly, a week before to remind and finally one day before to avoid oversights. The subject of your email should be condense and precise. Regarding the content, do not forget any details (the title of the webinar, subject, date, time, speaker, the link to the Webikeo platform, the link to your landing page…). You can also emphasize the uniqueness of your web conference that is only registers gaining the privilege of receiving the recording later. In addition to sending emails dedicated to your event, you can also announce your webinar in your email signature, or even in your customers’ invoices.
Upstream preparation: the key to success
Organising the webinar
When your oral and visual presentation is formed, in order to retain the attention of your participants, you have to organize your argument from the beginning. Contrary to popular belief, a successful web conference is not just a simple matter of PowerPoint presentation. The webinar should be conducted smoothly so that participants remain focused and attracted until the end of your presentation. A multitude of approaches and plans can be implemented, it is you who determine according to the theme and the subject of your web conference and the way to organize your development. For example, you can start by introducing the main difficulties faced by your target, and then show how you are able to provide solutions to these problems, finally present your solution. Regarding the visual presentation, it is advisable to switch between slides, screen sharing and video with webcam. All of these will give the dynamism and flexibility to your web conference.
Prepare attractive slides
These slides are supposed to summarize the key points of your argument. Long paragraphs should be avoided, instead, phrases or pictures are preferred. The slides must ‘speak’ enough to help the participants keep track of your argument but not too much at once, which may turn your oral explanations into useless. It is the balance that speakers can keep participants enthralled. The slides should be functioned as visual aid of your oral presentation.
Know how to use the platform
Although it is relatively simple to use, it is best that you have mastered perfectly the features of the virtual room before you start. A technical assistant in Webikeo is at your disposal to show you the position of chat box, how to upload your documents, scroll through your slides or how to share your screen. At the same time, the technician assistant will help you test the materials. Such preparation will help you have great Day-D and avoid any technical inconvenience.
Score a triumph on Day-D
Stimulate a webinar
The Day-D comes, the participants are in the room: now it’s your turn. At the beginning of your web conference, creating a connection with your audience. Ask them if they can hear and see you well or simply if everything is fine. They will answer via chat; dialogue will be created. Throughout your presentation, encourage the interaction among the participants. Besides the advantage of keeping people captivated, you’ll be able to qualify their needs, to gain their satisfaction and especially response to their questions.
Try short demo
If you use the webinar to demonstrate a software or any other product, you should stay concise. In fact, you can present the key features/functions, mainly those depicting the subject of your web conference, but do not go into the details at risk of losing your participants’ attention.
Respect the timing
First, be punctual. The fact that you are in the room to welcome participants will be highly appreciated by them. It also requires that you manage your time. You must take into account the time that will be given to Q&A part. Whether you choose to respond immediately to questions or at the end of your web conference is up to you, but it is necessary that you plan time to do it. In general, the format is 30 minutes for presentation and 15 minutes for Q&A.