The subscription rate: confirm the relevance of the subject
Qualification of subscribers : understand the typology of members
Once your online webinar is on the platform, the internet users can register. To do this, they must fill in registration forms and provide their contact information, their functions and their companies. At the end of the webinar, all information is transfered to the speaker’s company. In addition to the meaning of commercial interest, the information of the typology of subcribers allows you to know if you have approached they right target audience you want. If the profile of subscribers do not meet your expectations, it means that your communication plan does not arouse the interest of target audience and the subject is not corresponding.
Interaction rate and Churn rate : evaluate the satisfaction of participants
The average participation rate is up to 50%, which means 100 subscribers will result in 50 participants. It is important to notice that in the framework of a webinar, the absence on Day-D does not mean the lack of interest of the subscribers. In fact, there are other actions taken by the participants which reflect their engagement: download the document, exchange business cards, rate the webinar, watch on-demand video. These actions are also the base to evaluate leads generated. A lead is a subscriber or a participant who performs one or more action(s) above. Note also that the more actions taken by the prospects, the more potential they become. The leads generation rate corresponds to all the participants and subscribers who rate the webinar or watch on-demand video…