Acquire qualified prospects
At the end of your webinar, you will have access to key indicators such as the performance of subscribers, the typology of enrolled participants and the rate by participants. Such information will help you define contacts falling into target group. The webinar is a fully integrated communication tool in your marketing strategy and should be considered so. Leads generation is the main purpose of organizing a webinar.
Define the level of leads engagement
The webinar offers double benefits, in addition to qualified leads generation, you are able to define the level of engagement.
Contrary to common sense, the qualification « present » or « no show » is not the only information that can be deduced from a webinar. Note also that in the framework of a webinar, « no show » does not necessarily mean lack of interest. In fact, a subscriber who does not attend the day-D but watches the recording of the webinar later is more important to you than those attend but leave before the end of the presentation. In online events, it is important to take into account all these alternatives.
Foster the strategy of leads nurturing
The webinar is a great tool in terms of nurturing leads. Besides generating qualified leads, the highly interactive nature of webinars offers the opportunity for speakers to create a real relationship with their clients and future clients. Conversations and online product demonstrations place an impression of sincere and authentic brand. These prospects know you personally and your enterprises !
On the one hand, the recurrence of webinars raises customer loyalty of existing customers by presenting them new products, new expertise. On the other hand, it also revives the interest of initially cold leads.
In Webikeo, the strategy of boosting subscription is customized to each situation. When you organize a second webinar, our marketing team will analyse the results of your first event to adapt the boosting strategy. With our experience, we are able to define which alternatives work best in each situation.
From optimizing the logic of webinar subject and managing the time of boosting subscriptions to implementing a behavioral retarget plan; everything is designed to strengthen sustainable relationship with your potential clients.
Store/collect key information
The webinar is a mine of information.
In the web conference, the interactions with participants allow you to collect the ideas of your participants, their level of satisfaction and more precisely their needs. But that’s not all ! At the end of your web conference, in addition to contact information, Webikeo will transfer the key indicators of your webinar: performance of subscribers and typology of registered participants, the rate and the level of participant engagement, leads generation and you can export file. Such information will allow you to sustainably improve your presentation and generate leads as well.
As you know, Webikeo differs from other by focus marketing environment : target participants, analysis of your indicators, re-invitation of registrants. The objective is to deeply understand the stakes of your webinar campaigns and optimise your marketing investment.